Trident Extra Care gum has twice the tooth strengthening power than regular sugar free gum. In addition to Xylitol, a sugar substitute, the new gum contains Recaldent, a form of calcium derived from milk that strengthens tooth enamel to prevent cavities.

The gum starts to work within the first five minutes of chewing; the more you chew, the bigger the benefit says Dr. Doris Tancredi, Vice President of regulator and emerging science for Cadbury, based in Parsippany, New Jersey. The product retails for $1.79 US for an individual pack of 14 pieces, and $3.95 US for 3 packages. Its the only gum to have the Canadian Dental Association “Seal of Recognition”.